
LifeVantage
LifeVantage is a pioneer in using the power of nutrigenomics to design products that activate wellness for all—for you, your friends, your family, the community, the globe.*
Nutrigenomics is the art and science of using synergistic blends of nutrients that can influence the activity of targeted pathways and processes within your body. These are the natural ways your body already has built in to keep you healthy. These processes may need extra support as the effects of time and daily life accumulate and cause them to slow down. Like the flip of a switch, nutrigenomics can activate these processes to restore them to an optimal state.
LifeVantage products harness the power of nutrigenomics along with other nutrients necessary for optimal health. They activate or support activation of your genes, your cells, and your body, so that it functions at its best.
Over 50 years ago, a group of research scientists asked about aging. They wanted to understand the process and find out how to change it. They observed the effects of oxidative stress, a key contributor to the normal signs of the aging process. They discovered how the body naturally responds to this and developed Protandim® Nrf2 Synergizer®, the solution that decreases oxidative stress by 40%.
The scientists never accepted aging as a fact of life: This is what happens when you age. You get weak, you get wrinkles, and you lose energy. LifeVantage was founded on this question, “What are we going to do about it?” It’s not what happens in life; it’s our response that matters. This origin of action drives all our products and our company.
Aging is an active process. It’s not something that simply happens to your body. We age as we eat, exercise, and even breathe. One of the paradoxes of life is that oxygen, the molecule that sustains aerobic life, also generates toxic “free radicals” that attack our cells. This damage is called oxidative stress.
Your body, however, is not defenseless. It naturally produces antioxidants that fight or “gobble up” free radicals. Two of these naturally occurring antioxidants are superoxide dismutase (SOD) and catalase (CAT) activated through the Nrf2-pathway. In your youth, your body can combat free radicals. But as early as your 20s, your SOD and CAT levels start to decline.*
Our Clean Commitment
Our commitment to you starts with safe, effective ingredients and products that are good for you and good for the planet. It starts with our definition of “clean.”*
Our formulas are backed by scientific research. But the best research in the world can be undone by poor quality ingredients. That’s why the core of our nutrigenomically active products is quality. We consciously source active ingredients from reputable suppliers with high ethical and quality standards and that can show us the science and provide ingredient forms your body can use the most effectively, so you will see and feel results.*
Ingredients in Depth
We will choose organic ingredients sourced from nature when it’s the best option. However, some synthetic ingredients are designed to be more potent, pure, or bioavailable than their natural counterparts. They may also have a smaller environmental footprint. In those cases, we will use what works best to deliver results without compromising quality or safety.*
When using animal-based ingredients, we pay special attention to obtaining them from sustainable, ethical suppliers. For example, our fish oil comes from fisheries certified by the Marine Stewardship Council to indicate they meet a set of standards for sustainable fishing.
We never use any ingredient with questionable safety. LifeVantage products are safe not only because of what we put in them, but also because of what we leave out.
LifeVantage skin care, personal care, and hair care products are free from:
- Aluminum
- Artificial Colors (FD&C)
- Butylated hydroxyanisole (BHA)/Butylated hydroxytoluene (BHT)
- Ethanolamine compounds
- Formaldehyde releasers
- Parabens
- Petrolatum
- Phthalates
- Sodium lauryl sulfate (SLS)
- Sodium laureth sulfate (SLES)
- Triclosan
A note about fragrance: While we strive for the natural option whenever possible, some essential oils—the most commonly used natural fragrances—can be sensitizing and cause irritation. We will only select fragrances that have no documented negative health impacts, which means sometimes synthetic is the better choice.
Our supplements and ingestibles are free from:
- Unnecessary fillers or harmful additives
- Gluten/wheat (when possible)
- Bioengineered foods /genetically modified organisms (GMOs)
- Artificial colors (FD&C)
- Artificial sweeteners
- Soy (when possible)
- Dairy and/or lactose (when possible)
By 2030, all products will meet updated ingredient cleanliness standards.